Unless you’re an very trustworthy company like Intuit, Oracle, or SAP, which collectively corner 35% of the global SaaS enterprise market in 2013 (IDC), when buyers land on your page, will they trust what they see?
You don’t need to wait to become a big player to earn credibility in your clients’ eyes. At every stage of your products development you can implement five simple techniques that will allow you to immediately build user trust that will of course lead to more sales down the road. The B2B Web Usability Report (Huff Industrial Marketing and KoMarketing, April 2015) identified many of these critical elements that should be present in your website, but we also throw in a couple of our own tips that we believe have an immediate impact on your credibility as a B2B software vendor. Read the full story »